How to Add a Call to Action During Your Webinar

A Call to Action, or CTA, displays content such as a message, poll, or product offer during your webinar. You can schedule a CTA to appear during recorded content or activate it manually during a live webinar.

Step-by-Step Configuration Instructions

Step 1: Open the Calls to Action section

1. Navigate to Webinar Editor > Customize > Calls to Actions.
2. Locate the blank CTA form displayed in the section.

The form is available directly on the page, so you do not need to click an Add Call to Action button. After you save a CTA, it appears in the Calls to Action table and the form resets so you can create another CTA.

Step 2: Enter the CTA name and type

1. Enter an internal name in CTA Name.

   Use a descriptive name such as Offer at 15 minutes  so you can identify the CTA later. The name is used internally and is not shown to attendees.

   Select a CTA Type:

   • Text/HTML — Displays a formatted message.
   • Live Poll — Collects responses from attendees during a live interaction.
   • Simulated Poll — Displays a prerecorded poll experience.
   • ThriveCart Product — Displays a product offer when the option is enabled for your account.

Step 3: Configure the timing and location

For a recorded Text/HTML CTA:

1. Enter the starting point in CTA Start Time (Time stamp).
2. Enter how long the CTA should remain visible in CTA Duration.
3. Use the minutes and seconds fields to enter the time in MM:SS  format.
4. Select the display position in CTA Location.

Available locations depend on the webinar Watch Page template. Common options include:

• On Video
• Beneath Video
• Top Side Right
• Bottom Side Right
• Sidebar, depending on the selected template

The CTA position may change on desktop, mobile, full-screen, and mobile-landscape views. Keep the content compact and test the CTA on the devices your attendees use.

For a ThriveCart Product CTA, use the corresponding Product Offer Start Time, Product Offer Duration, and Product Offer Location fields. Then select the product in Product.

Step 4: Configure the display timer

Use Display Timer to choose whether attendees should see a countdown while the CTA is visible.

If All Video Controls are enabled for the webinar, the display timer may be unavailable.

Step 5: Add the CTA content

Text/HTML CTA

1. Enter the attendee-facing content in Message.
2. Use the rich-text editor to apply the formatting and supported links available in the editor.
3. Test each destination link from the attendee view before publishing.

Live Poll or Simulated Poll CTA

1. Enter the Poll Question.
2. Complete Answer 1, Answer 2, and any additional answer fields.
3. Select Yes or No for Show Results.
4. If results are enabled, enter the Results Start Time (Time stamp) and Results Duration.
5. Make sure the results start after the poll begins.

ThriveCart Product CTA

1. Select the desired product in Product.
2. Add supporting content in Message, if needed.
3. Confirm that the selected product is the intended offer.

Step 6: Save the CTA

1. Click Save.
2. Confirm that the CTA appears in the Calls to Action table.
3. To edit an existing CTA, click Edit, update the required fields, and click Save again.
4. To create another CTA, complete the blank form displayed after saving.

Live and Hybrid Webinar Behavior

For a live webinar, create the CTA before the webinar begins. When the webinar is running:

1. Navigate to Live Webinar Console > Calls to Action.
2. Locate the CTA by its internal name.
3. Turn the CTA on when you want it to appear.
4. Turn the CTA off when you want it to disappear.

Live CTAs are controlled through the Live Webinar Console rather than by a recorded-video timestamp. During the recorded portion of a hybrid webinar, the CTA follows its configured timing and duration. During the live portion, control the CTA from Live Webinar Console > Calls to Action.

Additional Help Topics

Complete these checks before publishing your webinar:

1. Save the CTA and confirm that it appears in the Calls to Action table.
2. Use the available Watch Page preview.
3. Confirm that the CTA content, formatting, location, and links render correctly.
4. Register for the webinar using a new email alias.
5. Join the webinar as a new registrant.
6. For recorded content, confirm that the CTA appears at the configured start time.
7. Confirm that the CTA remains visible for the configured duration.
8. For live content, activate and deactivate the CTA from Live Webinar Console > Calls to Action.
9. Click each destination link from the attendee view.
10. Test the CTA in desktop, full-screen, mobile portrait, and mobile landscape views.
11. Confirm that the CTA is readable and does not cover important video content or controls.

Managing Existing CTAs

Edit a CTA

1. Navigate to Webinar Editor > Customize > Calls to Actions.
2. Locate the CTA in the table.
3. Click Edit.
4. Update the required fields.
5. Click Save.

Duplicate a CTA

1. Locate the CTA in the table.
2. Click Duplicate.
3. Open the duplicated CTA.
4. Review its name, type, timing, duration, location, and content.
5. Enter the correct start time for the new CTA.
6. Click Save.

Delete a CTA

1. Locate the CTA in the table.
2. Click Delete.
3. Review the confirmation dialog.
4. Click Delete to confirm, or Cancel to keep the CTA.

The CTA will no longer appear to attendees after it is deleted.

Common Issues & Solutions