How to convert more webinar leads and sales with the power of statistics

Most webinar digital marketers are flying blind when it comes to statistics. That is a very dangerous place to be. Without proper data you cannot answer the tough questions.

You can find our statistics page for any individual webinar event at My Webinars (as shown below)

Overall statistics are available in a general way after events have run for some time. Any discussion here will focus on individual webinar events, as they are handled separately through statistics.

As shown in the example below, you will find overall stats. broken down.

For key stats. defintions check the bottom of article here.

Our View Pixel is required to provide complete stats. (when our reg. embed widget is at a 3rd party page) and Sales Pixel is required for Conversion Rates.

Some good/average event Stats. are shown below, they will however depend on your marketing audience & webinar content specifically;

Registration rate cold audience: 16%-25%+

Registration rate warm audience 40%-66%+

Webinar Completion rate: 66%+

Conversion rate sales 4%-12%+

Conversion rate strategy session: 12%-25%+ (depending on how much you qualify attendee)

An aggregate display graph is provided in a summary of the event (as shown below), this represents attendees viewing the event, it does not include those who may be attending but have browser away from viewing. Viewer Progess can help to determine watchpage engagement well, or those points where the event may have been left running but browsed away from. If you sort stats. to any individual email address then check the graph, you can see when they browsed away from viewing directly. (though may still be attending your webinar event)

You will find place to sort through your overall stats at the individual webinar event (as shown below)

with Date Range, Specific Webinar Time (tabs)

Sort by email at "everyone" (as shown above) This is available for a specific client interaction with the webinar event, Please wait for the entire email list to load when using... then Apply Filters at the button.

• If you're Split Testing either Registration page template or Webinars watchpage, other sections will appear as available to sort to at the section.

Breakdown Terms:

Total Views (Event + Replay): If you are using our built-in replay then it will include total views of the automated/live streaming + the replays.

Show-up rate: It’s the percentage of attendees vs registrants.

Total Dollars Generated: if you used our sales pixel on your thank you for the purchasing page, then this would be the amount of money that has been generated from this webinar

Event Attendees: Number of unique attendees who attended your live/ automated webinar. This does not include replays.

Replay Attendees: Number of unique attendees who attended your replays. This does not include Event Attendees.

Registration Opt-in: The percentage of registrants vs. visitors to your registration page. If you are using custom template on your own site, make sure to install this pixel

Conversion rate: Percentage derived from Number of sales generated vs number of attendees

Dollars Per Attendee: Number of attendee divided by Total Dollars generated

Event Completion Rate: Percentage of people who reached end of webinar vs.total attendees

Replay Completion Rate: Percentage of people who reached the end of replay vs. total replay viewers.

Attendee Viewership Terms:

This section is for automated/Live webinar. This does not include replays.

Dollars Per Registrant: Dollars generated by sales divided by number of registrants.

Dollars Per Registration Page Visit: Dollars generated by sales divided by number of visitors to your registration page. If you are using custom template on your own site, make sure to install this pixel.

Registration Visits: Number of unique visits to your registration page.

Registered for this webinar: Number of unique email addresses registered foryour webinar.

Attendees: Number of unique email addresses that attended your webinar.

Viewed Countdown: Number of people who went to the countdown page after registering for the webinar. Normally these are the people who went to the webinar page from a welcome email or reminders.

Watched Webinar from Start/Live Stream: Number of people who started watching the webinar from beginning.

Watched Webinar from Prime Insertion Point: People who joined late. Check out this article to learn more about prime insertion point.

Total Times Viewed: Watched the webinar from start/Live Stream + Watched Webinar from Prime insertion point.

Reached End of Event: Attendees who reached the end of webinar, but this doesn’t necessarily mean they stayed the whole time.

Visited after Over: People who tried to attend the webinar after it was over.

Viewership within 0 - 10 mins: Highest number of attendees from 0-10 minutes. It will have auto increment, e.g if your webinar is of 30 minutes, you will see more viewership blocks like 10-20, 20-30 etc.

Replay:

Attendees: Number of unique attendees who watched the replay, but doesn’t include automated/live attendees.

Reached End of Replay: Number of unique attendees who reached end of the replay, but doesn’t necessarily means that they stayed the whole time.

Viewership within 0 - 10 mins: Highest number of attendees from 0-10 minutes. It will have auto increment, e.g if your webinar is of 30 minutes, you will see more viewership blocks like 10-20, 20-30 etc.

Attendee Engagement Terms:

Engagement shows the number of impressions and clicks your call-to-action received. Automated/Live & Replay impressions and clicks are tracked separately. A good rule of thumb is the more engaged your attendees are, the more successful your webinars are, so pay attention to this area.

Call To Action: This column shows you the calls to action you have created. If

you deleted one it will be there but it will show (deleted) in red.

Impression: This column shows the number of views that the calls to action

received, i.e how many attendees saw those calls to action.

Clicks: This column shows the number of times attendees clicked on the

button. Please note it must be a hyperlink in order to track clicks.

Reference downloadable link document here >  Statistics Domination Dashboard