What are "Template Tags"?
Template Tags let you add information that changes automatically for each attendee. For example, you can greet someone by name, show the webinar date they registered for, or include tracking information in a link.
Before You Start
You’ll need an existing webinar and a supported content area with the {template-tag} button in its editor.
Template Tags are available in supported rich-text content areas, including webinar pages, email content, and Calls to Action. If you do not see the {template-tag} button, that particular field does not support Template Tags.
For attendee details or tracking values, use a test registration so you can check the final result.
Adding a Template Tag
Add a tag to a page or email
- Open the webinar you want to update.
- Go to Customize.
- Open the page or email section you want to edit.
- Click inside the text where you want the information to appear.
- In the editor toolbar, click {template-tag}.
- The Template Tag Builder will open.
- Choose a tag group:
- Webinar Details
- Current Date & Time
- Attendee Details
- Select the tag you want to use.
- If configuration options are available, choose the format or adjustment you need.
- Click Add.
- Save the content section and save or update the webinar if prompted.
Add a tag to a Call to Action
- Open the webinar.
- Go to Calls to Action.
- Open an existing Call to Action or click Add Call to Action.
- Place your cursor where you want the tag to appear.
- Click {template-tag} in the editor toolbar.
- Choose the tag and any available configuration options.
- Click Add.
- Save the Call to Action.
You do not need to type the tags manually. After adding one, it will appear in the editor using curly braces, such as {name} or {registeredDate} .
Available Template Tags
The names shown in the Template Tag Builder are easier to understand than the actual tag tokens used by the system. Use the exact token shown below when checking a tag or adding one to a supported link or HTML field.
Webinar Details
| Builder label | Exact tag | What it shows |
|---|---|---|
| Title | {title} |
The webinar title |
| ID | {id} |
The webinar’s short ID |
| Replay ID | {replayId} |
The replay or instance ID when replay information is available |
| Date | {webinarDate} |
The date of an upcoming webinar session |
| Time | {webinarTime} |
The start time of an upcoming webinar session |
| Date & Time | {webinarDatetime} |
The date and start time together |
| Registered Date | {registeredDate} |
The date of the session the attendee registered for |
| Registered Time | {registeredTime} |
The time of the session the attendee registered for |
Current Date & Time
| Builder label | Exact tag | What it shows |
|---|---|---|
| Date | {currentDate} |
The current date |
| Time | {currentTime} |
The current time |
| Date & Time | {currentDatetime} |
The current date and time together |
Attendee Details
| Builder label | Exact tag | What it shows |
|---|---|---|
| Name | {name} |
The attendee’s name |
{email} |
The attendee’s email address | |
| Autologin ID | {autoLoginId} |
The attendee identifier used for automatic-access links |
| v1 | {v1} |
The value passed through v1 in the registration URL |
| v2 | {v2} |
The value passed through v2 in the registration URL |
| v3 | {v3} |
The value passed through v3 in the registration URL |
| v4 | {v4} |
The value passed through v4 in the registration URL |
| v5 | {v5} |
The value passed through v5 in the registration URL |
| UTM Source | {utm_source} |
The utm_source value |
| UTM Media | {utm_medium} |
The utm_medium value |
| UTM Campaign | {utm_campaign} |
The utm_campaign value |
| UTM Term | {utm_term} |
The utm_term value |
| UTM Content | {utm_content} |
The utm_content value |
For example, the Builder label UTM Media uses the exact token {utm_medium} . Tag names are case-sensitive, so use the spelling and capitalization shown above.
Formatting Dates and Times
Date and time tags include options that control how the information appears.
Depending on the tag, you may be able to choose:
- A weekday and month format
- A numeric date format
- The month, day, or year only
- A 12-hour or 24-hour time format
- The attendee’s time zone
- A combined date and time
- A Unix timestamp for combined date and time tags
Some tags also include adjustment options:
- Adjust Days
- Adjust Hours
- Adjust Minutes
- Next
The Next option selects another available upcoming webinar session. It is not used to add days to a date.
Use {registeredDate} and {registeredTime} when the content should match the session selected by the attendee during registration. Use {webinarDate} , {webinarTime} , or {webinarDatetime} when the content should use an upcoming webinar session.
Date and time values are formatted using the attendee’s time zone and the webinar’s configured date and time locale.
Using Tracking Values in Template Tags
You can use v1 –v5 and UTM Template Tags to pass information from a registration URL into supported webinar content, links, and integrations.
For example, a registration URL might look like this:
https://example.com/register?v1=partner-123&utm_source=facebook&utm_campaign=spring-launch
You can then use the values in a supported link, such as:
https://example.com/offer?affiliate={v1}&source={utm_source}
In this example, affiliate and source are regular destination parameters. The values inside curly braces are the Template Tags.
To test tracking values:
- Add the required
v1–v5or UTM parameters to the registration URL. - Make sure the parameters are preserved if you use an embedded or third-party registration page.
- Open the complete URL in a private or incognito browser window.
- Register a new test attendee.
- Check the content, link, statistics, or connected integration where you used the tag.
If a parameter was not included or was lost before the registration reached Stealth Seminar, the corresponding tag will not have a value to display.
Previewing and Testing Template Tags
The Template Tag Builder preview uses sample attendee and tracking information. It is helpful for checking the selected format and adjustments, but it does not confirm that real attendee information will be available.
Page, Call to Action, and email previews are also best used to check the appearance and layout. Email previews may not include working webinar links or real attendee-specific information.
For a complete test:
- Save your changes.
- Open the full registration page URL in an incognito or private browser window.
- Register with a test email address.
- Include tracking parameters in the URL if you are testing
v1–v5or UTM tags. - Select a webinar time if the registration page offers more than one.
- Check the page, email, Call to Action, or link where you added the tag.
- Confirm that the tag has been replaced with the expected value.
- Confirm that any links open the correct destination.
For email content, use the email preview to check the design first. Then use a real registration to confirm attendee details and working webinar links.
Important Limitations
Template Tags work only in content areas that include the {template-tag} button.
They are not supported in email subject lines. Use Template Tags in the email content area instead. [3]
Custom registration-field names do not automatically become Template Tags. For example, creating a registration field called company does not create a {company} tag.
Public webinars do not use a standard registration flow and do not provide the same attendee information as registered webinars. As a result, attendee-specific options such as Name and Email may not be available. Use a registered webinar when you need to test attendee names, email addresses, autologin values, tracking parameters, or registered-session dates.
Common Issues & Solutions
| What you see | Why it happens | What to do |
|---|---|---|
The tag still appears as {name} or {webinarDate} |
The field may not support Template Tags, or the content was not saved | Confirm that the {template-tag} button is available, add the tag from the Template Tag Builder, and save the content again |
| The {template-tag} button is missing | That field does not support Template Tags | Try a supported rich-text content area, such as email content or a supported Call to Action |
| Name or Email is not available | The webinar is public and does not collect normal attendee information | Use a registered webinar when attendee-specific values are needed |
A UTM or v1 –v5 tag is blank |
The parameter was not included in the registration URL or was lost before registration | Add the parameter to the complete URL and test with a new registration |
| The date does not match the session the attendee chose | You used an upcoming webinar tag instead of a registered-session tag | Use {registeredDate} or {registeredTime} |
| The date or time looks incorrect | The format, adjustment, time zone, or webinar schedule may not be configured as expected | Review the tag’s configuration options and test with a real registration |
| An email preview link does not work | Email previews are intended for checking appearance and may not contain working attendee links | Use a real test registration to verify the link |
| A Template Tag in an email subject does not personalize | Template Tags are not supported in email subject lines | Use the tag in the email content area instead |
Test and Verification
A Template Tag is working correctly when all of the following are true:
- The tag was added using the {template-tag} button.
- The content section or Call to Action was saved successfully.
- A real test registration was completed through the intended registration URL.
- The curly-brace token was replaced with the expected value.
- Any date or time matches the selected format and attendee time zone.
- Any
v1–v5or UTM value matches the parameter used in the registration URL. - Any link opens the intended destination without showing raw braces or encoded characters.