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Registration Split Testing
Registration Split Testing
Geoff Ronning avatar
Written by Geoff Ronning
Updated over a week ago

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Using our built-in split testing it makes it simple to test which webinar will be most successful. You can test multiple versions (up to 5) of Registration Pages for a single webinar. However, keep in mind that in order to determine which is most successful you will need to drive a huge amount of traffic for 5 different versions. Most people are far better off testing 2 versions so they get their answer faster.

In addition, it's best to test major changes, not small changes. The bigger differences you will see in your split test results. Don’t test a word or a line. Test different page templates, different colors, video vs non-video registration pages, etc.

When traffic hits the registration URL, we randomize and balance traffic across all active Registration Pages by default. But you can also set custom weights to your variations.

In your Stats view, you can see how the Registration Pages stack up against each other to choose the winner.

Registration Split Testing is only available when using Stealth Seminar Templates for registration. After enabling split testing, go to the Registration section, select a Stealth Seminar Template to start with, and select "Add Split Test Page" to add more templates to the test.

Important: We split test by webinar, not individual dates. Therefore, for each split test change you make, be sure to generate a fresh webinar to split test so you have accurate results.

How to set the weight to different variations:

You can now set the weight for your split tests. To do that, enable your registration page split test, and follow this:

1. In Miscellaneous > Registration Split Testing - enable Custom Weights

2. Now click on the Registration menu

3. Go to Split Testing Weights and set the weights for your variations and hit Save. And now you have set up the weights for your split tests!

Limitations:

1. If you are using the same template for parent and child, only then you cannot have different CSS for both. For different templates, it's absolutely fine. If you want a different color for the child template, you can contact support or use our external CSS feature.

2. You cannot change the schedule for the child, it will inherit the schedule from the parent

3. You cannot use different tracking code for the child, it will inherit the tracking code from the parent

4. You cannot have a different thank you page for the child, it will inherit the thank you page from the parent

As a workaround for these limitations, you can use third-party apps to do split testing, e.g. Google Optimize, VWO, etc

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