A Simple Funnel That Will Generate Income Today

Do you have a core offer (product or service) that you want to start selling more of today?

If you have found that marketing to new audiences who are unfamiliar with you are not converting into sales, then it’s time to experiment with converting your direct sales tactic into a funnel. Exampled here below,

Blog Post – A free piece of content you can promote to new

audiences to help them get to know you.

Lead Magnet – A free piece of content behind an opt-in that

you promote to those who read your blog post to further

demonstrate the value you have to offer.

Automated Webinar – A free, in-depth information session

that you promote to those who download your lead magnet.

Core Offer – The product or service that you sell to those

who attend your webinar.

First, the blog post attracts new audiences who are in the process of determining whether their startup needs funding. The blog post convinces your new audience that they do need funding, but now they need to learn more about investors.

This is where the lead magnet comes in. The lead magnet explains the three types of investors a startup will come across in their research. The lead magnet convinces your new audience that there is a great investor type for their startup, but now they need to know how to pitch that investor.

This is where the automated webinar comes in. The webinar shares specific tactics to pitching the right type of investor for their startup. The webinar convinces your new audience that they can get funding, but now they need a great pitch deck to use in their presentation to investors.

This is where your core offer comes in. By the end of the webinar, you have a new audience that wants funding for their startup, knows who to get it from, and knows what they need for their pitch. They just need the pitch deck. You can now sell them your service to create the best pitch deck for their

investment presentation.

If you have any other questions on how webinar events fit into your funnel exactly, please let us know at the chatbox. We're happy to help!